Do you know why many do not like advertisers? Because they are very big lovers to ruin everything. Recall the initial idea behind push mailing: helping users and profitable marketing for entrepreneurs. But fellow advertisers were able to spoil the development by inventing push traffic arbitrage. Simply put, you can sell your traffic to get an extra penny. Just a pretty penny and get it if you do so, as selling traffic will not lead to anything good. Why? How to sell traffic to the ad network? Why is this not worth it? And what kind of word is this - an advertising network? Now let's figure it out, scroll down.
First, remember what push notifications are:
Push notifications (or push-notifications) are small messages that appear on the screen of your gadget (smartphone, tablet, PC or laptop), consisting of a title, description and image.
A little about the benefits of this type of mailing:
Arbitration of traffic is its sale. The customer base can be sold in the advertising network. What is an ad network?
An ad network is a system for placing contextual advertising, as well as advertising based on the behavior of users on the Web. This site acts as an intermediary between the advertiser and the developer. The partners of such sites are information or entertainment sites whose owners earn on advertising.
Consider the sale process in more detail. First, of course, you sell the subscriber base. It falls into the hands of some third parties, about which you have a very vague concept, and among the notifications from your site strange advertising pushing starts to appear. With this action you not only disrespect your subscribers, but also violated their rights, namely the rules processing personal data.
Well, now imagine yourself in the place of your subscriber. You sit, which means that you are waiting for a notification about a new article on your favorite site, hear a sound, joyfully check and ... you see a push with an offer to bet on unknown sports teams. Or with an advertisement for some casino. Somehow it became unpleasant, right? Since you don’t really know who they sold the base to, the notifications may be worse than the ones described above: for example, there will be adult content. What will you do, like any other subscriber? That's right - unsubscribe from this newsletter. Naturally, your credibility in your once beloved website will decrease and you will become less likely to go there.
Now back to the chair of the site owner, who sold his base of subscribers. Notifications from third parties will do great harm to your site:
Now consider a different, but no less dumb strategy for promoting your site. Namely, the purchase of someone else's customer base. It is worth noting immediately that you are becoming a great and terrible spammer, one of those who can not stand.
Recall again our poor subscriber. By subscribing to notifications, he agrees to receive messages only from the site for which he has subscribed to the newsletter. Notifications from another site are one hundred percent imposition of information, which in most cases is irrelevant. And here again: mass unsubscribing from the newsletter, outflow of the audience and other terrible things. We don’t want this, right?
Indeed, instead of engaging in the nonsense described above, it is better to direct your forces and money in the right direction. That is, develop an effective push mailing strategy. What you need to do for this:
So, as you already understood, traffic arbitrage is a bad business and not for real businessmen. Your site will suffer huge damage, and you can easily earn nothing on this. Therefore, it is best to direct all your resources in the right direction and go to success in honest ways, rather than trying to cheat and make money quickly.