Probably each of us to some extent has an idea of what push notifications are. Users are familiar with such notifications mainly because of mobile applications: having installed, for example, the application of some online store, you will be prompted to enable sending notifications. Now a lot of sites offer such a subscription.
Before clicking on the “Subscribe” button, the user probably asks questions: “Will it be useful? Anyway, what is it and how does it work? ”Now we’ll figure it out, scroll down.
For users in this part, everything is very simple. Push notifications (for mere mortals) are small messages that appear on the screen of your smartphone or computer and which consist of a title, description and image. Such notifications usually indicate the release of new content, sales in the store, or the beginning of an event.
For entrepreneurs, everything is much trickier. These include push technology, an excellent marketing mechanism designed to actively interact with the audience of your web resource and working as a message distribution (that is, push notifications).
Let's look at the types of push notifications:
So, the principle of push mailing consists of three stages:
In general, pushies are useful for any type of online business. Let's look at the three main types of web resources for which push notifications are simply necessary.
Let's start with the simplest and most obvious, namely with online stores. How will pushies be useful here? Firstly, by the fact that you can notify your customers about sales, new products, discounts and other useful events. Their effectiveness directly follows from this.
Imagine yourself the owner of an online store that has a fairly large assortment of various products. Your sales are somehow mediocre and sluggish, the money is dripping a little, and you dreamed about something completely different. You decide to activate the push notification service. Do your first newsletter and times - profits have increased several times. You liked it and you continue to receive notifications. And the customers are satisfied, and you are satisfied.
News portals are web resources that are difficult to manage without push notifications. Imagine yourself the owner of such a portal: you have a horde of good and not very good journalists who write you a lot of informative, useful and interesting articles. This begs the question: who will read them? That's it, who? You will have several hundred loyal readers who will regularly visit your site in order to learn something new. What about the rest? The rest about your portal may simply be forgotten over time. As a result, you get very little traffic. Not the one you dreamed about. Therefore, you decide to activate the push notification service. And here the same story as with sales: traffic increases at times.
Webinars, trainings, lectures and conferences cannot do without push mailing. Otherwise, their implementation is unlikely to succeed. Many users can simply forget about them. Therefore, it is worth connecting a push-notification service to your site so that your events are not in vain.
Evil statistics attack the mental health of entrepreneurs: 95% -99% of users go to the site and leave without placing an order. Horror, right? So how do you get users back to the site without paying a six-figure sum?
You should not take everything to heart, with grief, attach to the bottle and tell a sad story to the bartender about how your business fell apart. The fact is that information about visiting your site is stored in the user's browser cookies. This is where the technology of remarketing is based - technology that can return users who have viewed pages on your site.
For remarketing, you can advertise on the Display Network (Display Network). Contextual advertising - advertising that is displayed in accordance with the content of the site or its page. The most common formats on this network are:
Consider the disadvantages of this type of advertising:
Retargeting is a fairly effective marketing mechanism that directs all advertising to users who have already viewed the product of interest to them, visiting the seller’s website. The main purpose of retargeting is to remind the user who has left the site that there is such and such a product of interest to him at a bargain price. Thus, you interact with “warm” customers, that is, those who remain interested in a certain type of product.
The advantage of push notifications is that you can return up to 6% of users to your site. For $ 3.5 you will be able to send notifications to a client base consisting of 1000 subscribers. Can you imagine that? You can unlimited contact with your customers, while the advertising campaign will give at least some result, while you pour banknote bags into it.
By sending push notifications, you increase user loyalty, which means that you stimulate new sales. In addition, you can analyze the results of statistics, and then send users notifications of incomplete purchases, new arrivals or favorable offers, only when the user needs it.
In general, choosing push instead of contextual advertising, you are by no means mistaken. Save money and spend less time.
In some ancient centuries, it was fashionable to advertise on social networks. But now, any competent advertiser treats them with great skepticism. Very severe restrictions and constant bans of advertising accounts make advertising on social networks the most disadvantageous and unreliable. The plus to this is the fact that you can’t control your campaign in any way. You don’t know if the message reached the end user or not.
This advertisement pushing smashed to smithereens. That's why:
You know, native advertising is very difficult to detect: it combines very well with content. Not very gifted users may simply not perceive it. In addition, native advertising cannot ensure the success of the campaign if the user does not interact with the site / application of your brand. But advertising should encourage action ...
With pushing everything is many times simpler. They themselves offer the user to take some action. The user will never miss a notification: he will have to poke him, even to close it. You won’t be able to scroll through it, like advertising on social networks, for example.
Ask yourself the question. But what about the services of sending push notifications.
Our service "pushmoose" provides the ability to connect push notifications to your site for free. Advantages of our service:
In conclusion, we can say that push mailing is a very good and effective marketing move. Push is much cheaper and more profitable than other types of advertising. It is useful for both the user and the entrepreneur. Of course, some may say that push is a young technology and not yet fully established in the market, but it has already shown its best side and has a great future in the marketing market.